Pricing
Choose the right level of business insight.
Start free. Upgrade when you need deeper profitability analysis, scenarios, and decision-making tools.
Annual billing saves $20.88 on Starter and $40.88 on Pro.
Free
Know your numbers.
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Free forever. No credit card required.
Essential calculators for understanding your business numbers.
- Product Profit Calculator — Basic
- Profit margin results on every calculation
- Basic Break-Even Calculator
- Basic Pricing Calculator
- Basic Freelancer Rate Calculator
- Transparent formulas on every result
- Calculations run in your browser
- Currency display for every calculator
Starter
MOST POPULARUnderstand your profitability.
$9.99 / month
Or $99 a year — save $20.88.
Billed by Paystack in Kenyan Shillings: KSh 1,299.
Advanced calculators for pricing, advertising, e-commerce, freelancing, and profit planning.
- Everything in Free
- Advanced Product Profitability
- Advanced Pricing Calculator
- Advanced Break-Even Analysis
- Profit Goal Calculator
- E-commerce Profitability
- Advertising Profitability (ROAS, CPA, ACOS, break-even ROAS and CPA)
- Freelancer Profitability
- Tax, payment fee, marketplace fee, refund and discount modelling
- Monthly and annual projections
- Basic What-If analysis
- Save calculations on your device
- Export basic reports
Pro
BEST FOR BUSINESSESModel the outcome.
$19.99 / month
Or $199 a year — save $40.88.
Billed by Paystack in Kenyan Shillings: KSh 2,599.
The complete profitability system for businesses that want to compare scenarios and make better financial decisions.
- Everything in Starter
- Agency Profitability
- Advanced scenario modelling with unlimited saved scenarios
- Baseline vs scenario comparison
- Advanced What-If analysis
- Multi-scenario comparison
- Profitability dashboard with best and worst scenario
- Saved business models
- Advanced, print-ready PDF reports
- Client-level and business-level profitability analysis
- Advanced monthly and annual projections
Compare the plans
| Feature | Free | Starter | Pro |
|---|---|---|---|
| Product Profit | Basic | Advanced | Advanced |
| Margin analysis | Included | Included | Included |
| Break-Even | Basic | Advanced | Advanced |
| Pricing | Basic | Advanced | Advanced |
| Profit Goal | Not included | Included | Included |
| Advertising Profitability | Not included | Included | Included |
| E-commerce Profitability | Not included | Included | Included |
| Freelancer Profitability | Basic | Advanced | Advanced |
| Agency Profitability | Not included | Not included | Included |
| Scenario modelling | Not included | Basic | Advanced |
| Scenario comparison | Not included | Not included | Included |
| What-If analysis | Not included | Basic | Advanced |
| Business dashboard | Not included | Basic | Advanced |
| PDF reports | Not included | Basic | Advanced |
| Branded reports | Not included | Not included | Included |
Prices are shown in US dollars and charged by Paystack in Kenyan Shillings at a fixed rate of 130 shillings to the dollar. Taxes or payment-provider rules may change the final amount at checkout. Subscriptions renew automatically until you cancel, which you can do at any time from your account page.
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