Pricing

Choose the right level of business insight.

Start free. Upgrade when you need deeper profitability analysis, scenarios, and decision-making tools.

Annual billing saves $20.88 on Starter and $40.88 on Pro.

Free

Know your numbers.

$0 forever

Free forever. No credit card required.

Essential calculators for understanding your business numbers.

  • Product Profit Calculator — Basic
  • Profit margin results on every calculation
  • Basic Break-Even Calculator
  • Basic Pricing Calculator
  • Basic Freelancer Rate Calculator
  • Transparent formulas on every result
  • Calculations run in your browser
  • Currency display for every calculator

Starter

MOST POPULAR

Understand your profitability.

$9.99 / month

Or $99 a year — save $20.88.
Billed by Paystack in Kenyan Shillings: KSh 1,299.

Advanced calculators for pricing, advertising, e-commerce, freelancing, and profit planning.

  • Everything in Free
  • Advanced Product Profitability
  • Advanced Pricing Calculator
  • Advanced Break-Even Analysis
  • Profit Goal Calculator
  • E-commerce Profitability
  • Advertising Profitability (ROAS, CPA, ACOS, break-even ROAS and CPA)
  • Freelancer Profitability
  • Tax, payment fee, marketplace fee, refund and discount modelling
  • Monthly and annual projections
  • Basic What-If analysis
  • Save calculations on your device
  • Export basic reports

Pro

BEST FOR BUSINESSES

Model the outcome.

$19.99 / month

Or $199 a year — save $40.88.
Billed by Paystack in Kenyan Shillings: KSh 2,599.

The complete profitability system for businesses that want to compare scenarios and make better financial decisions.

  • Everything in Starter
  • Agency Profitability
  • Advanced scenario modelling with unlimited saved scenarios
  • Baseline vs scenario comparison
  • Advanced What-If analysis
  • Multi-scenario comparison
  • Profitability dashboard with best and worst scenario
  • Saved business models
  • Advanced, print-ready PDF reports
  • Client-level and business-level profitability analysis
  • Advanced monthly and annual projections

Compare the plans

Feature comparison of Free, Starter and Pro
FeatureFreeStarterPro
Product ProfitBasicAdvancedAdvanced
Margin analysisIncludedIncludedIncluded
Break-EvenBasicAdvancedAdvanced
PricingBasicAdvancedAdvanced
Profit GoalNot includedIncludedIncluded
Advertising ProfitabilityNot includedIncludedIncluded
E-commerce ProfitabilityNot includedIncludedIncluded
Freelancer ProfitabilityBasicAdvancedAdvanced
Agency ProfitabilityNot includedNot includedIncluded
Scenario modellingNot includedBasicAdvanced
Scenario comparisonNot includedNot includedIncluded
What-If analysisNot includedBasicAdvanced
Business dashboardNot includedBasicAdvanced
PDF reportsNot includedBasicAdvanced
Branded reportsNot includedNot includedIncluded

Prices are shown in US dollars and charged by Paystack in Kenyan Shillings at a fixed rate of 130 shillings to the dollar. Taxes or payment-provider rules may change the final amount at checkout. Subscriptions renew automatically until you cancel, which you can do at any time from your account page.

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