Ad Profitability Calculator
Can you afford this cost per sale, and what ROAS do you need to break even?
- Add a selling price or average order value greater than zero.
- ROAS and ACOS are unavailable because advertising spend is zero.
- CPA is unavailable because no attributed orders were entered.
What do I need to enter?
Start with the main numbers. Add every detail when you need a more exact result.
Order economics
Variable costs consume the whole selling price, so nothing is left over.
Status is based only on the assumptions entered.
Not profitable before fixed costs
Contribution per sale is $0.00. Review your price or variable costs before scaling this model.
Maximum cost per sale you can afford
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This is the main answer from the numbers you entered.
Your current cost per sale
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Break-even ROAS
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What happens if I change something?
Try a new number. We’ll compare it with your current result.
Your current result vs your changed result
Show me the math
Enter your assumptions to see the exact formulas used.
What happens if your advertising cost increases?
Calculate, test, compare, then decide — with your own numbers.
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