How much can I safely spend?
Connect ROAS and cost per sale to the contribution profit each order actually leaves behind.
Your numbers, and the change you are considering
Enter what is true today, then change the ad spend or order volume you are planning.
| Assumption | Current | Proposed |
|---|---|---|
| Selling price | $ | $ |
| Product cost | $ | $ |
| Ad spend | $ | $ |
| Attributed orders | ||
| Target margin | % | % |
Decision summary
Current: Go
Proposed: Go
Change a number in the Proposed column to see what happens to your profit.
What you can afford to pay for a sale
- Break-even cost per sale
- $18.75
- Cost per sale at target margin
- $13.75
- You are paying
- $15.38
- Most you can spend monthly
- $4,875.00
Room of $3.37 per sale. Break-even ROAS is 2.67x, and you are running at 3.25x.
- Each sale still covers its costs, but you are paying more than your target margin allows.
- Spend ceilings assume 260 orders per month at the same order economics.
Go
Contribution margin is 3750.0%, at or above your 10.0% target.
Status is based only on the assumptions entered.
Take this further
Model three options at once, or open the full calculator behind this decision.
Did Nexa28 help you make this decision?