Decision Engine · Step 1 of 3

Is my business model profitable?

Model store economics end to end, cost line by cost line.

Your numbers, and the change you are considering

Enter what is true today, then change the business assumptions you expect to change.

Current assumptions next to the proposed change
Assumption	Current	Proposed
Average order value	Current: Average order value $	Proposed: Average order value $
Conversion rate	Current: Conversion rate %	Proposed: Conversion rate %
Visitors	Current: Visitors	Proposed: Visitors
Product cost per order	Current: Product cost per order $	Proposed: Product cost per order $
Ad spend	Current: Ad spend $	Proposed: Ad spend $
Return rate	Current: Return rate %	Proposed: Return rate %
Fixed monthly costs	Current: Fixed monthly costs $	Proposed: Fixed monthly costs $

Current: Review

Proposed: Review

Change a number in the Proposed column to see what happens to your profit.

Review

Advertising absorbs most of the contribution each order produces.

Status is based only on the assumptions entered.

Advertising absorbs most of your contribution
Advertising costs $18.75 per sale, which is 66.0% of the contribution available before ads.

Model three options at once, or open the full calculator behind this decision.

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